Encouraging the Crypto-currency Trading Behaviour via Kiosks in India — A Product Design Case Study
Problem Setting
Major Digital Assets Trading Firms in India are now going to place kiosks across the metropolitan cities. Anyone can put in coins (one rupee, two rupee, five rupee or even ten rupee coins) and get equivalent cryptocoins in their respective Crypto Trading Mobile application .
This study is an attempt to design such an experience for people using the service. The Exploratory approach covers a few use cases and interesting personas for the experience design.
Stakeholder Mapping
Based on the current practices involved in the patterns of investing, market study and the trend observation journeys on the “Digital Assets Trading” Platforms, I mapped out the key stakeholders:
Critical Stakeholders: Millenials using such apps, Family Members and Professionals who trade.
Important Stakeholders: General Stores, Dairies, Evangelists (These stakeholders are responsible for possible use case exploration)
Interesting Stakeholders: Developers, Conversational Designers, Sponsors, Social Media Community, Kiosk Manufacturers etc.
Design Process
Research
Affinity Mapping
After gathering information on the current digital asset trading firms and the current MVPs in “Trading-centric” kiosk market I started with competitor analysis. I looked at some mobile apps at the time KIBIS, PAXFUL, FlyCoin, HILT etc to find out the pros and cons in the product.
Purpose of Research
The purpose of this research was to find the answers to some key questions:
1. “How might We?” approach the cryptocurrency buying as an intuitive daily activity.?
2. What are the user needs when buying/trading a Cryptocurrency?
3. How do the needs vary from an Amateur to an Intermediate to newbie?
4. How to add intuitiveness and beginner friendliness through multi-modal interfaces?
User Study
There are 3 key User-personas in this study.
Empathy Mapping (Key Findings)
The Empathy mapping helped with deriving the user’s Pain Points surrounding the whole crypto-trading.
Ideation
Design Considerations
A quick and secure process with features aligned with the user insights derived during the research and empathy mapping.
The shot follows shows the considerations pertaining to the features that would influence the solution.
Components of this Ecosystem
The idea was to design the flow that would engage the user to interact with the kiosk for buying cryptocurrency and also validating the transaction with the help of a companion feature on the smartphone application.
The KIOSK
Apart from serving the primary function of empowering users tobuy crypto currency, the Kiosk also gamifies the overall transaction into an Intuitive & rewarding experience.
Market Statistics
A 7 day event that would motivate and engage people in a friendly competition and makes Kiosk use more frequent.
SUPERFICIAL FILTERING
The user can filter his choices by
Leveraging the Exchange rate
broken down across different
denominations.
The Companion Application
Dashboard
The user can stay up to date with history, rewards, vouchers to redeem and achievements here.Voucher Redemption
The user can redeem voucher either on the spot.Achievements
Users are rewarded with Achievement badges to stay motivated for Kiosk based buying.
UX Design
The Task Flow
Gamification Strategy : A different POV to the Buyer Engagement Loop
The typical buyer engagement loop showed me the room for gamification in:
1. keeping people encouraged to trade/buy via Kiosks.
2. Keeping them motivated to continue visiting Kiosks
Part 1 : Invest-a-THON
Part 2 : Novelties
Part 3 : Recognition
Vision
After this study’s buyer vision sprint, my focus was on winning customers with the easiest way to:
UI Design
Screen Flow
Check the video link for the proposed concept:
Product Design : KIOSK
Aer competitive Benchmarking of MVP in the Kiosk making industry, I was able to come up with a moodboard that helped me in coming up with a Kiosk model via renders. (Special Credits to my brother Ashutosh Kurade for his unparalled assistance on rendering skills)
Tool Used: Sketchbook, Rhino
KIOSK Modeling Concept Sketches
Modeling the Parts
Kiosk Measurements
Future Prospects
Multiple Devices into One
CoinSwitch Kiosk could inculcate more devices to bring in more modalities to enhance the range of interactions.
Decentralised Cash System of Services
- Kiosk x Vending
- Pos x
- Self Service Check In & Out
- Ticketing and Betting
